ColorVizion Lab

Case Studies: Delivering Impact Through Strategic Client Partnerships

Streamlining Coca-Cola’s Equity Audit, Saving Hundreds of Hours and Boosting Productivity

The Coca-Cola Company

The Coca-Cola Company partnered with ColorVizion Lab to provide expert project management support for a company-wide equity audit led by the Global Diversity, Equity, and Inclusion team. ColorVizion Lab streamlined the implementation of the complex audit by establishing an organized workflow, efficient data collection process, and ensuring quality control. 

Our support saved Coca-Cola hundreds of hours through efficient coordination, resulting in direct cost-savings and increased employee productivity.

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Data-Driven Employer Branding to Fuel Golin's DE&I Initiatives


Golin, an award-winning global public relations agency, sought to attract and retain more Black talent, recognizing a need to improve their employer brand image. ColorVizion Lab conducted a comprehensive employer brand audit, analyzing recruitment processes, evaluating employee value proposition (EVP) viability, employee perceptions, stakeholder viewpoints, and industry DEI trends. This data informed the development of an action-oriented employer branding strategy.

The results of implementing our strategic plan include an improved candidate and new hire experience, effective recruitment marketing messaging, and a competitive EVP that met the needs of Golin’s ideal candidates.

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Driving Success for Golin’s HBCU Fellowship Program


Golin partnered with ColorVizion Lab to launch the PRep School Program, an early career fellowship program for HBCU students and members of the Divine Nine Black Greek Letter Organizations. The program was designed to strengthen Golin’s talent pipelines within the Black talent community and better serve its clients and the diverse communities they serve.

The program was hugely successful, with a 40% intern conversion rate in the first year and partnerships established with FAMU and Clark Atlanta University’s Mass Media Departments. The program was also recognized by PRWeek.

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Guiding IPG's DE&I Strategy from Assessment to Action


Interpublic Group (IPG), an advertising holding company with 55,000+ employees globally, partnered with ColorVizion Lab to assess the current state of DE&I across IPG’s 108 agency brands, develop the company’s vision for DE&I, and consult on DE&I team structure.

As a result, IPG gained a comprehensive understanding of their current DE&I strengths and weaknesses, invaluable for identifying areas needing improvement and setting realistic goals. We developed a clear and actionable vision for DE&I and restructured the team to ensure they have the right talent in the right places to achieve IPG’s DE&I goals.

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