ColorVizion Lab

Turn difference into your competitive advantage.

Differences among the people in your organization power greater innovation and better business decisions. Difference is your competitive advantage. We help you harness it.

ColorVizion Lab is the consulting firm dedicated to helping organizations build inclusive employer brands that enable our clients to be better competitors, by earning and maintaining the loyalty of traditionally excluded groups.

The HIGH COST of uniformity.

of Gen Z
0 %

and

of Millennials
0 %

actively seek employers who prioritize DE&I (diversity, equity, and inclusion)

Millennials are already stepping into leadership roles, shaping your customer experiences, product development, marketing strategy, and other critical business functions. Gen Z is right behind them, bringing fresh perspectives and innovation.

The choice is clear:
Gen Z and Millennial talent are choosing inclusive workplaces.

By embracing DE&I, you can unlock their innovation, creativity, and global perspectives, securing the competitive edge you need for success. 

This is just the tip of the iceberg. Organizations that lack representation risk their long-term sustainability.

black woman sitting at desk

Let’s explore the FACTS:

Disadvantages of Homogenous Workplaces:

What It’s Costing
Your Business:

Disadvantages of Homogenous Workplaces and What It’s Costing Your Business:

Limited Innovation & Creativity

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Diverse teams are 35% more likely to outperform their less diverse counterparts.

Weaker Market Understanding

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Companies with diverse leadership teams are 20% more likely to have above-average market share in their industries.

Lower Employee Satisfaction

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Diverse companies have 21% higher employee satisfaction, while companies with inclusive cultures see 30% lower turnover.

Marketing
Missteps

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Campaigns and products designed by non-representative teams might resonate poorly with certain demographics, leading to marketing inefficiencies and lost revenue.

Corporate
Brand Risks

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A lack of representation can damage a company's reputation, impacting customer loyalty, attracting negative press, and hindering talent recruitment efforts.

The growing complexities of inclusive talent management.

Recent attacks on inclusive talent initiatives have created new complexities for Chief DE&I and Chief Talent Officers including resource cuts disproportionately affecting Black women leaders and growing legal concerns surrounding DE&I programs.

While “doing the work” has undeniably become more difficult, abandoning programs designed to build a welcoming workplace for marginalized talent is not the answer.

Instead, this is your chance to reimagine talent inclusion programs and the language used to market them. While others are retreating, seize the opportunity to propel your business forward.

black man sitting on work couch with phone

Is your employer brand inclusive?

People perform better when they feel that they belong. You build an inclusive employer brand on a foundation of values, practices, and decisions that prioritize inclusion throughout the entire employee experience. You bring it to life through internal and external communication that reinforces your commitment to diversity, equity, and inclusion and links it to your business strategy and performance.

Every company competing for talent and revenue growth needs an inclusive employer brand to:

New to employer branding?

Discover Desiree Booker’s LinkedIn course “Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization.” Learn how to embed inclusion into your employer identity and attract the right talent to fuel your organizational success.

LinkedIn Course displayed on laptop

Your business can sharpen its competitive edge by harnessing the power of difference.

Our Solutions

We offer tailored, comprehensive consulting solutions to steer your organization through every stage of transformation, from diagnosing challenges and identifying opportunities to developing strategies, implementing solutions, and measuring performance.

Diagnostic Services

Gain a comprehensive understanding of your employee experience and employer brand through our insightful audits.

We’ll delve into how your company is perceived by employees, stakeholders, and the talent market, evaluating your standing compared to your industry peers. You’ll gain actionable insights to address your challenges and capitalize on untapped opportunities.

Our diagnostic solutions include:

  • Competitor Analysis
  • Talent Market Research
  • Industry Benchmarking
  • Employer Brand Audits
  • Candidate Experience Audits

Strategy Consulting

Using our research insights, we work with you to craft tailored and pragmatic strategies that align with your inclusive employer brand goals. We also equip your team with the skills required to successfully implement and sustain these strategies for long-term success.

Going beyond traditional strategy consulting, we integrate inclusion into every step of the process. We provide the following strategy solutions:

  • Target Audience Strategy
  • Employee Value Proposition
  • Employer Brand Activation Strategy
  • Content Strategy
  • Recruitment & Onboarding Strategy
  • Employee Programs & Initiatives

Implementation Support

A strategy that cannot be implemented is useless, so many of our clients choose to extend our engagement to the implementation stage to ensure the smooth execution of your strategic plan.

This is especially valuable for small teams or companies without a dedicated employer brand function. Our implementation solutions include:

  • Inclusive Employer Brand Communications
  • Recruitment Marketing Campaigns & Events
  • Careers Website Content Creation
  • Careers Social Media Content Creation
  • Employer Brand Monitoring
  • Strategic Partnerships and Collaborations
  • Employee Program Management

Why Choose Us?

Rounded Experience:

We have experience on both sides of the issue - coaching diverse candidates on navigating the hiring system and developing their careers, and working with employers to hire and develop diverse talent.

Agility:

We move fast and can scale-up quickly.

Ease:

Our clients tell us we are easy to work with. We deliver high-impact work, with minimal disruption to your organization.

Skills Transfer:

We build your organization’s internal capabilities as we work with you.

Performance:

We assess and adjust our consultants’ performance in real-time.

man of asian background working on computer

Our Approach

ColorVizion Lab empowers organizations to harness the transformative power of difference. Our Framework guides you in building an inclusive employee experience, fostering authentic communication that reflects your DE&I commitments, and providing an accurate depiction of your employees’ authentic workplace experience.

CVL Framework infographic

The CVL Framework for Designing and Delivering an Inclusive Employee Value Proposition

Define Corporate Identity:

Ensure your values, mission, and vision reflect a genuine commitment to fostering an inclusive work environment.

Align To Inclusive Talent Strategy:

Align your employer brand goals with the inclusive talent strategy.

Build Your Brand Narrative:

Develop authentic content and talent programs that reinforce your organization’s commitment to inclusion.

Deliver the EVP:

Deliver an inclusive employee experience that brings your EVP inclusion commitments to life.

Measure and Realign:

Continuously re-align branding, EVP, and communications with the reality of your employee experience. Use employee feedback to inform the inclusive talent strategy.

We’re trusted by leading employers and featured by top-tier brands.

The Coca-Cola Company
IPG
Golin
Forbes
LinkedIn Learning
Adweek
Zenefits
PRWeek
CC Career Contessa
Desiree Booker, inclusive employer brand consultant

Your employer brand evolves with you.

Your employer brand isn’t static, it’s a dynamic force that evolves alongside your business objectives, workforce trends, and employee needs. It’s not about aspirational perfection, but about inspiring authenticity and reflecting your true workforce.

Even if your workforce doesn’t reflect your desired level of representation yet, that’s okay. Every journey begins with a single step.

By evolving your brand messaging and imagery in real-time as your organization becomes more inclusive, you foster trust with your candidates on a deeper level. They will see your genuine, long-term commitment to workplace inclusion and join you on this exciting journey.

Let’s build an inclusive employer brand that sets you apart.

diverse team working at a whiteboard in office

Turn your workplace into a strategic advantage.

Your customers and prospective recruits expect to see themselves reflected in your workforce. And your employees expect an employer who puts their experiences, capabilities, and backgrounds to work. It’s good business.

Companies that harness the power of difference reap significant business benefits, outperforming their peers in key areas including innovation, profitability, and employee engagement.

Desiree Booker, inclusive employer brand consultant

We’re here to help you hire, retain, and engage the talent you need to outperform your competitors.

Submit a project brief today and we’ll get in touch within 24 business hours to schedule a call.