ColorVizion Lab

Build a culture that top talent wants to join and stay with.

Strategically building your company’s workplace culture can transform your organization’s performance. We can help.

ColorVizion Lab is the people and culture consultancy that redefines the talent experience by guiding businesses to cultivate high-performing, inclusive cultures.

Our strategic approach connects people programs to enhanced business outcomes, helping organizations thrive at every stage of the employee lifecycle. From recruitment to alumni engagement, we turn cultural strategy into a competitive edge.

The HIGH COST of exclusion.

of Gen Z
0 %

and

of Millennials
0 %

actively seek employers who prioritize workplace inclusion.

Millennials are already stepping into leadership roles, shaping your customer experiences, product development, marketing strategy, and other critical business functions. Gen Z is right behind them, bringing fresh perspectives and innovation.

The choice is clear:
Gen Z and Millennial talent are choosing inclusive workplaces.

By embracing cultural inclusion, you can unlock their innovation, creativity, and global perspectives, securing the competitive edge you need for success. 

Inclusive cultures that go beyond meeting an employee’s basic needs drive more engaged employees and less turnover, resulting in better business outcomes.

black woman sitting at desk

Let’s explore the FACTS:

Let’s explore the FACTS:

Benefits of
Workplace Inclusion

How it Impacts
Your Bottom Line

Benefits of
Workplace Inclusion
and How it Impacts your Bottom Line

Talent Attraction

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Results from a LinkedIn Workplace Learning Report
reveal that 80% of survey respondents said they want to work
for a company that values inclusion issues.

Better Decision Making

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A Cloverpop white paper found that
inclusive teams make better business decisions
up to 87% of the time
, and they do it twice as fast.

Stronger Market Understanding

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Companies with inclusive leadership teams are
20% more likely to have above-average market
share
in their industries.

Higher Employee Satisfaction

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Inclusive companies have 21% higher employee
satisfaction,
while companies with inclusive
cultures see 30% lower turnover.

Revenue Growth

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Organizations with strong inclusion practices
showed a 19.1% increase in revenue growth
compared to those with weak practices

We can help you
reap these benefits
and be more competitive.

The growing complexities of building inclusive talent experiences

Hybrid and remote models, evolving workforce expectations, and the talent squeeze present complex challenges for people leaders. But these are not reasons to give up on inclusion – they’re opportunities to reimagine your approach.

There is no one-size-fits-all, or even most. Employees have many identities, and companies have many stakeholders. At ColorVizion Lab, we use data and decades of experience to deliver on the most impactful strategies that work for you. Inspiring your talent to feel part of a community that drives innovation on behalf of your mission.

black man sitting on work couch with phone

Is your employer brand inclusive?

People perform better when they feel that they belong. You build an inclusive employer brand on a foundation of values, practices, and decisions that prioritize inclusion throughout the entire employee experience. You bring it to life through internal and external communication that reinforces your commitment to inclusion and belonging and links it to your business strategy and performance.

Every company competing for talent and revenue growth needs an inclusive employer reputation to:

New to employer branding?

Discover Desiree Booker’s LinkedIn course “Inclusive Branding: The Secret to Attracting the Right Talent for Your Organization.” Learn how to embed inclusion into your employer identity and attract the right talent to fuel your organizational success.

Your business can sharpen its competitive edge by harnessing the power of your people.

Our Solutions

CVL helps you reap the benefits of a powerful workplace culture by working with you to design and deliver an inclusive talent experience. We are your guide and partner on every step of your organization’s transformational journey, from diagnosis and opportunity mapping, through strategy development and program design, to implementation and performance measurement.

Diagnostic Services

Gain a comprehensive understanding of your employee experience and employer brand through our insightful audits.

We’ll delve into how your company is perceived by employees, stakeholders, and the talent market, evaluating your standing compared to your industry peers. You’ll gain actionable insights to address your challenges and capitalize on untapped opportunities.

Our diagnostic solutions include:

  • Competitor Analysis
  • Talent Market Research
  • Industry Benchmarking
  • Employer Brand Audits
  • Candidate Experience Audits

Strategy Consulting

Using our research insights, we work with you to craft tailored and pragmatic strategies that align with your inclusive employer brand goals. We also equip your team with the skills required to successfully implement and sustain these strategies for long-term success.

Going beyond traditional strategy consulting, we integrate inclusion into every step of the process. We provide the following strategy solutions:

  • Target Audience Strategy
  • Employee Value Proposition
  • Employer Brand Activation Strategy
  • Content Strategy
  • Recruitment & Onboarding Strategy
  • Employee Programs & Initiatives

Implementation Support

A strategy that cannot be implemented is useless, so many of our clients choose to extend our engagement to the implementation stage to ensure the smooth execution of your strategic plan.

This is especially valuable for small teams or companies without a dedicated employer brand function. Our implementation solutions include:

  • Inclusive Employer Brand Communications
  • Recruitment Marketing Campaigns & Events
  • Careers Website Content Creation
  • Careers Social Media Content Creation
  • Employer Brand Monitoring
  • Strategic Partnerships and Collaborations
  • Employee Program Management

Our Solutions

CVL helps you reap the benefits of a powerful workplace culture by working with you to design and deliver an inclusive talent experience. We are your guide and partner on every step of your organization’s transformational journey, from diagnosis and opportunity mapping, through strategy development and program design, to implementation and performance measurement.

CVL helps you reap the benefits of a powerful workplace culture by working with you to design and deliver an inclusive talent experience.

We are your guide and partner on every step of your organization’s transformational journey, from diagnosis and opportunity mapping, through strategy development and program design, to implementation and performance measurement.

  • Company Messaging: Mission, vision, values

  • Talent Brand Messaging: EVP, talent architecture, proof points

  • Go-to-Market Strategy: Social presence, awards, affiliations, recruiter toolkits

  • Brand Storytelling: Content creation that brings your culture to life

  • Career Site: Design and optimization

  • Social Media Strategy: Manage your online talent presence
  • Job Descriptions and Content: Clear, engaging, inclusive 

  • Recruitment Marketing: Campaigns across digital and traditional avenues

  • Candidate Experience: From application to offer

  • Candidate Assets: Culture books, interview guides

  • Recruitment Events: Support and organize job fairs

  • Talent Pool Development: Build and maintain talent pool

  • Referral Programs: Activate your internal talent brand ambassadors 

  • Assessment Tools: Evaluate candidate fit

  • Interview Training: Train hiring managers
  • Comms Strategy: Annual and long-term

  • All-Hands Communications: Newsletters, meetings, events

  • Intranet Management: Design and management

  • Executive Communications: Speechwriting, internal branding

  • Crisis Communications: Plans for crises

  • Feedback Channels: Ongoing employee feedback
  • Engagement Surveys: Develop, distribute, analyze

  • Programming Support: Values and business goal-aligned programs

  • Hybrid Strategies: Engage remote, hybrid, and office employees

  • Recognition Programs: Design and implement

  • Employee Events: Virtual and in-person support

  • Engagement Campaigns: Boost engagement across objectives

  • Team Norms and Tools: Communication and collaboration platforms
  • Performance Management: Inclusive and equitable reviews

  • Career Development: Internal mobility programs

  • Learning and Development: Tailored L&D strategy

  • Wellness Programs: Physical, mental, emotional health

  • Hybrid Work Policies: Remote work, flexible schedules

  • Onboarding Programs: Comprehensive onboarding

  • Offboarding Programs: Smooth and respectful experiences

  • Compensation and Benefits: Expert advice
  • DEIB Strategy: Building inclusive cultures 

  • Inclusive Hiring Practices: Training and implementation

  • Cultural Competency Workshops: Workshops and training

  • Inclusion Audits: Assess and improve inclusion

  • Inclusive Policies: Review and update to meet best-in-class standards 

  • ERG and Affinity Groups: Creation, upleveling, and maintenance
  • Change Management Plans: Streamline organizational change

  • Stakeholder Engagement: Engage stakeholders across the organization

  • Organizational Assessments: Identify areas for improvement

  • Leadership Development: Team leadership skills

  • Culture Change Initiatives: Drive large-scale culture change
  • Engagement Surveys: Distribute and analyze

  • Competitive Audits: Analyze talent competitors

  • Perception Surveys: Market view analysis

  • Pulse Surveys: Measure impact on morale

  • Dashboard Creation: Implement analytics dashboards

  • Executive Coaching: Leadership collaboration

  • Talent Mapping: Identify gaps and opportunities

Why Choose Us?

Rounded Experience:

We have experience on both sides of the issue—building inclusive talent brands that attract top talent and advising on the programs and initiatives that foster the culture high-performing talent wants to work for.

Agility:

We move fast and can scale-up quickly.

Ease:

Our clients tell us we are easy to work with. We deliver high-impact work, with minimal disruption to your organization.

Skills Transfer:

We build your organization’s internal capabilities as we work with you.

Performance:

We assess and adjust our consultants’ performance in real-time.

man of asian background working on computer

Our Approach

ColorVizion Lab empowers organizations to harness the transformative power its people. Our Framework guides you in building an inclusive talent experience, fostering authentic communication that reflects your DE&I commitments, and providing an accurate depiction of your employee’s authentic workplace experience.

CVL Framework infographic

The CVL Framework for Designing and Delivering an Inclusive Employee Value Proposition

Define Corporate Identity:

Ensure your values, mission, and vision reflect a genuine commitment to fostering an inclusive work environment.

Align To Inclusive Talent Strategy:

Align your employer brand goals with the inclusive talent strategy.

Build Your Brand Narrative:

Develop authentic content and talent programs that reinforce your organization’s commitment to inclusion.

Deliver the EVP:

Deliver an inclusive employee experience that brings your EVP inclusion commitments to life.

Measure and Realign:

Continuously re-align branding, EVP, and communications with the reality of your employee experience. Use employee feedback to inform the inclusive talent strategy.

We’re trusted by leading employers and featured by top-tier brands.

The Coca-Cola Company
IPG
Golin
Forbes
LinkedIn Learning
Adweek
Zenefits
PRWeek
CC Career Contessa
diverse team working at a whiteboard in office

Turn your workplace into a strategic advantage.

diverse team working at a whiteboard in office

The modern consumer wants to see themselves reflected in your workforce. They want to believe in the product they’re buying. To deliver, you need high-performing talent that’s committed to your mission. To find and keep this talent, you need a culture that supports their journey from day one. That’s where we come in.

In an interconnected world, there is no one-size-fits-all, or even most. Employees have many identities, and companies have many stakeholders. We use data and decades of experience to deliver on the most impactful strategies that work for you. Inspiring your talent to feel part of a community that drives innovation on behalf of your mission.

Your business can build and sustain its competitive edge by harnessing the power of your people. Click here to learn how we can help.

Desiree Booker, inclusive employer brand consultant

Your employer brand evolves with you.

Your employer brand isn’t static, it’s a dynamic force that evolves alongside your business objectives, workforce trends, and employee needs. It’s not about aspirational perfection, but about inspiring authenticity and reflecting your true workforce.

Even if your workforce doesn’t reflect your desired level of representation yet, that’s okay. Every journey begins with a single step.

By evolving your brand messaging and imagery in real-time as your organization becomes more inclusive, you foster trust with your candidates on a deeper level. They will see your genuine, long-term commitment to workplace inclusion and join you on this exciting journey.

Let’s build an inclusive employer brand that sets you apart.

Desiree Booker, inclusive employer brand consultant

We’re here to help you hire, retain, and engage the talent you need to outperform your competitors.

Submit a project brief today and we’ll get in touch within 24 business hours to schedule a call.